The MLOps Community Advantage: How Tecton Boosted Conference Registrations

If you don’t know what exactly they do, Tecton automates and orchestrates accurate and reliable pipelines to materialize and serve features to your models. It's like having a team of data engineers running and tuning your infrastructure. You can easily turn raw data into production features (e.g. aggregations, attributes, embeddings) and manage them at scale.

Tecton has been a part of the community for a while and partnered up with us at the right time. Tecton’s apply(ops) virtual conference, held on November 14, 2023, was a major success, drawing in a great crowd of machine learning engineers and data scientists. The event focused on platforms and architectures for production ML projects, with practitioners sharing their best practices and lessons learned. The conference featured key speakers from industry giants like Uber, HelloFresh, RiotGames, and Remitly.

But how did Tecton manage to almost double their registration rate? The answer lies in their strategic engagement with the MLOps community.

Creating Hype with Community-Driven Content

To build hype for apply(ops), Tecton partnered with the MLOps community in several impactful ways. They kicked off by featuring upcoming conference speakers on the MLOps podcast hosted by founder, Demetrios who was also a speaker at the conference. These podcast episodes offered sneak peeks into the event’s content, drawing the interest of potential attendees.

We didn’t stop there. The conference was actively promoted across our Slack channels to drive up registrations. Additionally, we also leveraged our LinkedIn audience to reach a broader audience, spreading the word.

Community Contributions and Key Figures

The involvement of the MLOps community was instrumental in boosting the conference’s visibility. Our founder, Demetrios, also took the virtual stage as a speaker, adding a familiar and trusted voice to the event lineup. With speakers from leading companies like Uber, HelloFresh, RiotGames, and Remitly, attendees were assured of high-quality content and valuable takeaways.

The Impact of Community Engagement

Thanks to these efforts, Tecton saw their registration rate double and the significant increase is a testament to the power of community engagement. Attendees leaned a whole lot from learning cutting-edge practices and networking with industry experts, while Tecton boosted brand awareness by reaching a larger, more engaged audience.

Tecton’s apply(ops) virtual conference is a great example of how leveraging the community can lead to outstanding results. By tapping into the community’s resources and engaging in meaningful ways, Tecton not only increased their registrations but also strengthened its visibility as a thought leader in the space.

For companies looking to replicate this success, the MLOps community offers a treasure trove of opportunities. Sponsoring conferences, in-person meet-ups, and sharing valuable content can help you connect with your target audience and drive brand awareness.

Learn more about how you and your business can make the most of the community here. Want to learn more about how you can make the most of the MLOps community? Schedule a call with our community lead, Binoy, to get started.